Farm Fresh building torn down to make room for apartments in Virginia Beach

For Immediate Release: 04.28.21
Pinnacle Site Demo Begins4.26.21

VIRGINIA BEACH — Heavy machinery is tearing into the side of the former Farm Fresh grocery store on Laskin Road at the Oceanfront this week. The building will be razed to make room for a new apartment complex. The Breeden Co. plans to build 240 apartments on the 2.26-acre site next to the Laskin Road roundabout. The $66 million project — The Pinnacle on 31st Street — will open in 2023.

The grocery store was built in 1978, according to city records. Farm Fresh closed in 2018 when its parent company, facing stiff competition and lagging sales, sold off or shuttered all of its stores. The building remained boarded up and vacant. In 2019, local investors took over the lease and began looking for a new tenant.

The Pinnacle on 31st Street will be a single u-shaped building featuring a two-level parking deck below five stories of “luxury” apartments, including one-, two- and three-bedroom units with balconies. Several penthouse units will be available. Apartments will range in size from 775 to 1,391 square feet. The Breeden Co. has not released rent prices yet.

Mom-and-pop restaurants and retail shops at the east end of Laskin Road expect the influx of residents will boost one of the main gateways into the resort area. Those small businesses are galvanizing to form a new commercial district dubbed The Artery.


To read the full article, click here.

About Breeden Construction

Breeden Construction has been providing general contracting services for our own portfolio for more than five decades. In that time, we have constructed over 15,000 multifamily units, over 2 million square feet of commercial, retail and mixed-use space, countless tenant improvements and up-fits, numerous residential subdivisions and 1,700 residential homes. In 2011, Breeden Construction opened services to third-party clients in need of its expertise in all phases of the design, building and development of multifamily, mixed-use communities, commercial office and retail properties and tenant up-fits. The vast capabilities of our company have made us one of the most dynamic firms of its kind in the country.

Media Contact

Christine Gustafson
Corporate Marketing & Public Relations Director